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http://dx.doi.org/10.1201/9780203496909
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Front MatterAbstract - Hi-Res PDF (232 KB) - PDF w/links (243 KB)
Chapter 1. IntroductionAbstract - Hi-Res PDF (97 KB) - PDF w/links (98 KB)
Chapter 2. Two Simple Data Mining Methods for Variable AssessmentAbstract - Hi-Res PDF (215 KB) - PDF w/links (253 KB)
Chapter 3. Logistic RegressionAbstract - Hi-Res PDF (624 KB) - PDF w/links (616 KB)
Chapter 4. Ordinary RegressionAbstract - Hi-Res PDF (232 KB) - PDF w/links (247 KB)
Chapter 5. CHAID for Interpreting a Logistic Regression Model1Abstract - Hi-Res PDF (118 KB) - PDF w/links (119 KB)
Chapter 6. The Importance of the Regression CoefficientAbstract - Hi-Res PDF (82 KB) - PDF w/links (82 KB)
Chapter 7. The Predictive Contribution CoefficientAbstract - Hi-Res PDF (86 KB) - PDF w/links (87 KB)
Chapter 8. CHAID for Specifying a Model with Interaction VariablesAbstract - Hi-Res PDF (107 KB) - PDF w/links (121 KB)
Chapter 9. Market Segment Classification Modeling with Logistic RegressionAbstract - Hi-Res PDF (99 KB) - PDF w/links (100 KB)
Chapter 10. CHAID as a Method for Filling in Missing ValuesAbstract - Hi-Res PDF (108 KB) - PDF w/links (108 KB)
Chapter 11. Identifying Your Best CustomersAbstract - Hi-Res PDF (100 KB) - PDF w/links (101 KB)
Chapter 12. Assessment of Database Marketing Models1Abstract - Hi-Res PDF (87 KB) - PDF w/links (88 KB)
Chapter 13. Bootstrapping in Database MarketingAbstract - Hi-Res PDF (102 KB) - PDF w/links (103 KB)
Chapter 14. Visualization of Database Models1Abstract - Hi-Res PDF (354 KB) - PDF w/links (345 KB)
Chapter 15. Genetic Modeling in Database MarketingAbstract - Hi-Res PDF (138 KB) - PDF w/links (139 KB)
Chapter 16. Finding the Best Variables for Database Marketing Models1Abstract - Hi-Res PDF (115 KB) - PDF w/links (116 KB)
Chapter 17. Interpretation of Coefficient- Free ModelsAbstract - Hi-Res PDF (200 KB) - PDF w/links (217 KB)
