ABSTRACT

Strategic planning outlines the path between the current status of the business and the desired status. It requires the business to identify its objectives and goals, and then make the correct decisions to achieve these objectives and goals. This book provides a complete set of practical strategic planning techniques and tools. It explains how and

chapter 1|6 pages

Vision, Mission, and Basic Policies

chapter 2|6 pages

Strategic Planning

chapter 3|4 pages

Strategic Planning Approach

chapter 4|12 pages

Functional Plans

chapter 5|10 pages

SSP : Full Version

chapter 6|4 pages

SSP : Shortened Version

chapter 8|16 pages

Identify Competitive Advantages

chapter 11|8 pages

Evaluate Alternative Strategic Plans

chapter 12|4 pages

Implementation Plan

chapter 13|6 pages

Monitoring and Evaluation