ABSTRACT

In order for an organization to thrive in a competitive business environment, its strategy, people, and branding must be fully optimized. The Innovative Lean Machine: Synchronizing People, Branding, and Strategy to Win in the Marketplace explains how to use Lean principles and visual tools to maximize these core components in any business.The book

chapter 1|18 pages

An Effective Business

chapter 2|18 pages

Visual Branding

chapter 3|10 pages

Being First

chapter 4|8 pages

Brand Focus

chapter 5|14 pages

Effective Brand Communication

chapter 6|10 pages

Brand Credentials

chapter 7|12 pages

The Cross-Functional Entrepreneur

chapter 9|16 pages

Tools and Purpose

chapter 10|16 pages

Visual Strategy

chapter 11|16 pages

A Qualitative View of Strategy

chapter 12|22 pages

A Quantitative View of Strategy

chapter 13|16 pages

A Study of Function and Emotion

chapter 14|12 pages

Building Effective Teams

chapter 15|14 pages

Aligning Business Activities