ABSTRACT

This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's

chapter 1|34 pages

Introduction To Franchising

chapter 3|26 pages

Pros And Cons Of Franchising

chapter 6|28 pages

Franchisee/Franchisor/Franchise Selection

chapter 7|26 pages

Standard Franchisor Services

chapter 8|30 pages

Financial Aspects Of Franchising

chapter 9|34 pages

Franchisor–Franchisee Relationships

chapter 11|26 pages

Site Selection And Real Estate

chapter 12|22 pages

Nontraditional Franchises

chapter 13|30 pages

Communications And Public Relations

chapter 14|30 pages

International Franchising

chapter 15|34 pages

Going International

chapter 17|32 pages

e-Franchising