ABSTRACT

This title includes a number of Open Access chapters.Tourism has become a key global economic activity as expectations with regard to our use of leisure time have evolved, attributing greater meaning to our free time. Tourism is one of the world s largest industries, and in many regions it is the single largest source of investment and employment.

chapter 1|10 pages

Tourism

chapter 8|6 pages

Rural Tourism

chapter 11|4 pages

Heritage Tourism

chapter 16|9 pages

Education Tourism Market in China