ABSTRACT

Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.

part |2 pages

Section I Development on a Shoestring

chapter 1|18 pages

Risk Is a Four-Letter Word

chapter 2|22 pages

The Innovation Imperative

chapter 4|24 pages

Funding a Knowledge-Intensive Business

chapter 5|26 pages

SBIR/STTR Grants

chapter 7|18 pages

Establishing Your Dream Team

chapter 8|20 pages

Strategic Planning for Start-Ups

chapter 9|12 pages

Virtual Organizations

part |2 pages

Section II Classical Initial Decisions

chapter 10|24 pages

Make-versus-Buy Decision

chapter 11|22 pages

Patents versus Trade Secrets

chapter 12|18 pages

Strategic Alliances

chapter 13|26 pages

Deciding to Be Acquired

part |2 pages

Section III Product Launch

chapter 14|24 pages

Pricing Strategies

chapter 15|18 pages

Product Launch Risk Analysis

chapter 16|24 pages

Commercializing Pharmaceutical Products

chapter 17|26 pages

Launching Medical Device Products

chapter 18|24 pages

Launching High-Tech Products

part |2 pages

Section IV: Pathways to Profitability

chapter 19|28 pages

Practical Methodology for Commercialization