ABSTRACT
Amazon has dominated the retail book market due to the fact that the company can use online data to understand a customer far beyond the ability of a brick-and-mortar bookstore. For example, when book buying went online, Amazon could track other books customers looked at by how they navigated the site, how much they were influenced by online
Introduction ....................................................................................................165 Streaming Data ...............................................................................................167 Streaming Data Case Studies ........................................................................170
