ABSTRACT

The tasks of recognition and categorisation of the environment depend on the mental processes of organising the information conveyed by the available stimuli in the visual space. While walking around the city, we guide ourselves through these personal mind maps created on a basis of meaningful perceptual / spatial / emotional / socio-cultural features.

Ceramic claddings, by they meaningful emotional and sensory features and tactile qualities, can help to increase readability acting as important factors in the wayfinding and wayshowing processes. This perceptual characteristics of ceramic claddings may not be detected consciously, however, the experience and the information which has been processed and stored, allow us to interpret this as clues and use them in the understanding and organisation of the space